A  S m a l l   s e l e c t i o n   o f   w r i t t e n   c o n t e n t
s a m p l e s   f r o m   p a s t   a n d   p r e s e n t   c l i e n t s.

Content begins with an idea, pitched then discussed and refined. Research and due diligence follow, along with the outline which includes a title, introduction, main body and conclusion. The brand voice must be taken into consideration, as must delivery and format. Good content captures the reader within the opening paragraph. If content is well formed and well executed, the reader will reach the same conclusion as the writer - a direct result of absorbing the information provided. 
So rather than just a summary, the conclusion should confirm, not contradict, the reader's own verdict.