Client Mercantile
Brief Logo/Corporate Identity
Client Category Clothes Designer

Mercantile was an east European clothes designer focusing on casual outfits for the teenage ski and snowboarding enthusiast. Mercantile wanted to target parents purchasing gear for their children in preparation for ski-trips, either with school or family. The logo needed to look good on clothing and promotional material. The slogan Get Ready was chosen to convey both a sense of getting ready for an exciting day on the slopes and reminding parents that they needed to
get their kids ready for the cold weather.